Lotus’ New Emira is Powered by KEF
Lotus and KEF have announced a partnership to bring high-end audio into the next generation of Lotus sports cars and premium electric lifestyle vehicles. This kicks off quite handsomely with the new Lotus Emira.
The Lotus Emira is the all-new mid-engined premium sports car that perfectly embodies the ongoing transformation of the Lotus business and brand. Meanwhile, KEF draws on its 60 years of audio know-how for its first automotive partnership to create a scalable audio experience that works in the smallest of cockpits to fully immersive 3D surround sound in larger vehicles.
Working closely with Lotus, the engineering teams have created a novel flare that acoustically blends the speaker drive units into the car interior to ensure a genuinely spatial sound experience, reads the press release.
To create a world-class audio system to complement the thrill of the Emira driving experience, KEF has used its unique Uni-Q technology in a 10-channel sound system. Deployed for the first time in a production car, KEF states that Uni-Q can reproduce the entire mid and high-frequency sound spectrum from a single point in space, delivering a more coherent, hyper-realistic sound experience.
Simon Clare, Executive Director, Marketing, Group Lotus, told StereoNET:
We're delighted that KEF's first foray into automotive is with Lotus. It's the perfect partnership – two iconic British brands that have built global acclaim through game-changing innovations and an uncompromising belief that the customer experience is everything.
Grace Lo, President, KEF, added:
KEF is honoured that Lotus selected it to define its new audio experience. We have been truly delighted at the level of commitment Lotus has made to optimising its vehicles to maximise the sound experience. I think the combined experience will be an utter joy!
The all-new Lotus Emira was officially unveiled at the Goodwood Festival of Speed. The first customer cars will be delivered in 2022, and in the UK the entry-level version should cost under £60,000 while 0-100km/h is promised to happen in less than 4.5 seconds - how's that for some snappy portable audio? US pricing has not yet been announced.
Visit KEF for more information about its Uni-Q technology
Jay Garrett
StereoNET’s resident rock star, bass player, and gadget junkie. Jay heads up StereoNET as Editor for the United Kingdom and Europe regions. His passion for gadgets and Hi-Fi is second only to being a touring musician.
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