Magenta Audio Acquires Nirvana Sound
Melbourne's Nirvana Sound commenced distribution in 2018, distributing a range of bespoke high-end hi-fi brands from around the world. As the business grew, they bolstered it with a stunning showroom to showcase and demonstrate these brands under a retail operation.
In 2023, Nirvana transitioned back to wholesale operations, continuing to represent high-end brands, including its sister company and brand it owns, Dohmann Audio, and its world-class range of turntables. Founder George Moraitis now wants to focus his attention on other ventures, including Dohmann Audio.
Meanwhile, South Australian wholesaler Magenta Audio, headed up by Mike Kirkham, has represented hi-fi brands in Australia for two decades. Magenta Audio has officially acquired the Nirvana Sound business, expanding its distribution portfolio to over 30 brands.
Kirkham told StereoNET:
This is an exciting opportunity for Magenta Audio in acquiring Nirvana Sound and these remarkable brands. It accelerates our ongoing evolution into the high end market with some of the most musical products available.
Moraitis added:
Nirvana Sound has been an incredible adventure of celebrating this wonderful hobby. Our focus has always been to deliver an exceptional customer experience and assist our clients to achieve the highest level of enjoyment of their music collection. Magenta Audio are the only people that I have met in the industry that I trust to continue that legacy and expand it to more people in Australia. I look forward to working with the new team at Nirvana Sound/Magenta to bring the finest audio equipment to more discerning music lovers.
Brands such as Air Tight, Bricasti Designs, Cessaro, darTZeel, Dohmann, Fischer & Fischer, Reed, and Schroder, to name a few, will join the existing portfolio at Magenta which includes Halcro, PS Audio and more.
Magenta Audio's Tim Brierly has been promoted to the role of National Sales Manager.
For more information visit Nirvana Sound | Magenta Audio
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Marc Rushton
StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After a few years writing for audio magazines, Marc saw the future in digital publishing and founded the first version of StereoNET, known at the time as Planet Audio, in 1999.
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