Amplify AV Experience Centre Opens in Melbourne, Australia
Leading Australian distributor of premium audio-visual brands, Audio Active, has officially launched its new state-of-the-art experience centre in Port Melbourne.
Operating under the newly established Amplify Audio Visual brand, the experience centre has been purposely designed to showcase world-class audio-visual brand, and marks a significant investment in the future of high-end home entertainment.
The purpose-built space showcases a carefully selected range of home theatre and hi-fi solutions. According to Bruce Thierbach, General Manager of Sales and Marketing, "the space is designed not just to demonstrate products but to provoke thought and inspiration around what's possible in premium residential entertainment."
StereoNET attended the official launch this week, and what was remarkable was the attention to detail and consideration given to the experience of demonstrating and auditioning high-end home theatre systems for consumers.
Bruce added:
The Amplify branding allows us to speak directly to discerning end-users who want to experience the very best in audio-visual performance. It represents our commitment to quality, innovation, and immersive design.
The multi-room experience centre features stunning visual presentations powered by Sony and Kaleidescape, showcasing reference-level content through the world's most advanced movie players. Each room within the facility highlights premium audio brands, including Paradigm, Martin Logan, Anthem, StormAudio, Luxman, Pro Audio Technology, and Theory Audio Design, while demonstrating the full potential of cutting-edge home theatre systems.
Amplify AV is more than a showroom—the flagship space is promoted as an extension of Audio Active's retail partners, providing inspiration and hands-on experiences to integrators, dealers, and consumers across Australia.
The Amplify AV Showroom will officially open to the public on May 20th 2025.
For more information visit Amplify AV
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Marc Rushton
StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After writing for print magazines, Marc saw the future in digital publishing and founded the first version of StereoNET in 1999.
Posted in: Retailer News | Hi-Fi | Home Theatre | Integration | Industry
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