Bowers & Wilkins Appoints Affluence Infinity and TC Acoustic

Posted on 2nd March, 2023
Bowers & Wilkins Appoints Affluence Infinity and TC Acoustic

Bowers & Wilkins has appointed Affluence Infinity and TC Acoustic as their new exclusive distributors for the brand in Singapore and Malaysia. 

Affluence Infinity and TC Acoustic will be replacing The Experts Group as the distributors for Bowers & Wilkins from 1 March 2023. 

Over the past 15-years, The Experts Group has been the only distributor for the brand in this two markets. In this new dual distributorship model, Affluence Infinity, who is a member of Ong Radio Group of Companies will handle Bowers & Wilkins core audio products which includes their Nautilus, 800, 700, 600 Series loudspeakers and custom integration systems. TC Acoustic will focus on next generation products such as the Bowers & Wilkins Formation Series, smart speakers and soundbars as well as their headphones categories.

Jovian Wee, CEO of Affluence Infinity told StereoNET:

"Affluence Infinity is thrilled to represent Bowers & Wilkins, a brand known for its exceptional sound quality and attention to detail. This partnership is poised for success and a great opportunity for Affluence Infinity to further showcase its expertise and expand its offerings to meet the ever-evolving market needs”.

Wee added that Affluence Infinity is committed to building a strong and mutually beneficial partnership with its dealers. The addition of Bowers & Wilkins to Affluence Infinity's portfolio reinforces the company's commitment to providing the highest quality audio and video products to its clients.

Christian Honegger, CEO of TC Acoustic told StereoNET:

“We are honoured to partner with a heritage brand like Bowers & Wilkins that has consistently combined beautiful aesthetics with audio excellence in every product that they create, and we  appreciate their confidence in our company to help bring the brand into its next phase. Being a leader in the home and personal audio space, we are also excited that with TC Acoustic’s award-winning customer service, our newly revamped Experience Centre is poised to take Bowers & Wilkins customers with us on a journey of unparalleled brand experience,”

StereoNET understands from Affluence Infinity that a Bowers & Wilkins 800 Series Flagship Store is well under way; partnering with Ong Radio. The company has also appointed a few key dealers for the 600, 700 series and custom install for Singapore. In Malaysia, Affluence Infinity has appointed Audio Perfectionist as one of the key dealers to represent the brand for the loudspeakers and custom integration range of products.

Visit Bowers & Wilkins, Affluence Infinity and TC Acoustic for more information

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Marc Rushton

StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After writing for print magazines, Marc saw the future in digital publishing and founded the first version of StereoNET in 1999.

Posted in: Retailer News | Hi-Fi | Industry

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