Cleer has launched the Ally, a set of true wireless Bluetooth earphones that offer an industry-leading 10 hours of playback. Furthermore, the Ally buds are housed in a jewel-box-style charging case bolsters the earphones with an additional 20 hours of playback.

Cleer's design-first sensibility sees the earbuds equipped with an external touchpad for easy play/pause control. Additionally, sensors will automatically pause playback when you remove an Ally from your ears, restarting your tunes when you place it back in.

Unlike many other true wireless buds, the Cleer Ally doesn't have a dominant side, so you can use either the left or the right to make and answer phone calls. Thanks to Qualcomm's True Wireless technology, the Ally is a next-generation listening experience.

For more active types the Ally's Freebit earwings will keep the earphones secure even while working out. Their ergonomic design and silicone tip fit snugly and create a seal to improve sound quality.

Cleer's CEO Patrick Huang told StereoNET:

Music is an escape most relish in their day to day lives. Our goal with any Cleer product is to offer a transformative listening experience that doesn't run out of battery before the day is done. With up to 2 times longer playback than the category average, whether you're making a phone call or listening to music while on a run, The Ally is as functional as it is intuitive while maintaining a lightweight, minimal design.

The Cleer Audio Ally is available now from Harrods in a choice of metallic red or metallic grey priced at £149.99.