The highly respected artist will represent the event, which will take place from May 15-18, 2025, at the MOC in Munich. The global audio industry will once again gather for four days of innovation, networking, and sonic excellence.

Following a refreshed campaign in 2024, the HIGH END SOCIETY Service GmbH has opted to continue its tradition of enlisting influential figures from the music industry to highlight the event’s core mission.

Stefan Dreischärf, Managing Director of HIGH END SOCIETY, explained,

“We made a conscious decision in 2024 to forgo a testimonial. We used the break to reflect upon our concept and to become inspired by some fresh new ideas. We are proud to have enlisted Anette Askvik as our brand ambassador and now look forward to continuing the series with her.”

Dreischärf further emphasised that Askvik’s ability to fuse emotional depth with technical precision makes her an ideal representative for HIGH END 2025.

“Her music embodies the same passion and dedication to sound quality that we champion within the industry.”

Askvik is known for her ethereal compositions, where delicate fragility meets immense vocal power. The Norwegian artist is not just a singer—she is a composer, producer, and the founder of her own record label, Bird. Her discography, which includes Liberty, Multiverse, With Every Cell, and her latest album, Lyden Av Snø, has earned international recognition for its immersive and meticulous sound quality. Her debut album, Liberty, has been widely used for high-end audio system demonstrations, solidifying her reputation in the audiophile world. As the official face of HIGH END 2025, she will bridge the gap between artistic expression and technological excellence, bringing music lovers and industry professionals closer to the emotional impact of world-class sound reproduction.

Askvik will collaborate with Kii Audio to present an exclusive immersive studio experience at the event as part of her role. Visitors will have the rare opportunity to hear her recordings showcased in a high-resolution environment, offering an intimate, close-up encounter with the artist and the technology that brings her music to life. Performance schedules will be announced ahead of the event.

Askrvik, eflecting on her new role, shared her enthusiasm:

I am really looking forward to being part of HIGH END 2025. Music connects us in ways that words often do not. I’m thrilled to share this passion with an audience that thoroughly appreciates audiophile perfection as much as I do.

Askvik follows in the footsteps of another renowned Scandinavian artist, Kari Bremnes, who was the HIGH END brand ambassador in 2018. The show has long emphasised the synergy between exceptional musical artistry and cutting-edge audio technology, making Askvik’s selection a natural continuation of this tradition. Regarded as the world’s most influential audio exhibition, HIGH END 2025 is a highlight for trade visitors, manufacturers, media representatives, technology enthusiasts, and music lovers alike. With exhibitors from more than 40 countries, the event will again serve as the global stage for state-of-the-art innovations and the future of high-fidelity sound.

Tickets for HIGH END 2025 are available online, and media registration is also open via the official website. The StereoNET team is gearing up for for HIGH END 2025 to bring you exclusive product reveals, in-depth show highlights, and behind-the-scenes access to the world’s premier high-end audio event! 

Never miss a Hi-Fi show—stay in the groove!