The product range was initially conceived to address the sound problem from TVs that have continued to get thinner. Theory Audio Design says it "marries startling acoustic performance with sophisticated contemporary design to bring large-scale sound to residential and commercial installations where aesthetics and compact size are paramount."

Its first seven products are now shipping which includes three high output soundbars, the sb65 ($4,499), sb75 ($4,899), and sb85 ($5,299), designed to perfectly match with 65-inch, 75-inch and 85-inch flat-panel TVs. Also available is the sb25 ($1,899) multi-purpose on-wall loudspeaker, and the sub12 ($3,499) and sub15 ($4,299) passive subwoofer models with 12-inch and 15-inch drivers respectively.

At the heart of the system is Theory Audio Design's stylish and compact ALC-1809 ($5,999), which is a  9-channel amplified loudspeaker controller. It features 8 balanced analog audio inputs, 1 mic/line level input (software selectable), 96kHz/32-bit DSP processing including full signal routing, gain adjustment, 8x8 matrix bass-management, 8x8 matrix mixing, 80 parametric EQ's, along with compatibility with Amazon Alexa and other voice assistants.

Paul Hales, Theory Audio Design's Founder, told StereoNET:

Theory is unique in that it marries professional audio componentry and performance with contemporary design for high-end residential and commercial environments. The performance of Theory products is genuinely startling, which is why the brand has received so much positive press from the initial product previews alone. We are ecstatic to now be shipping the first seven products.

Theory Audio Design is represented in Australia by Cogworks. Paul Clarke, General Manager, added:

We're incredibly excited to bring this new brand and its amazing products to Australia. Stock is due in February, and we will be creating a range of complete cinema package solutions soon.

For more information, visit Theory Audio Design.