Mimi Sound Personalization will feature on most of the Philips 2021 European Android TV range and enables you to personalise your set's sound performance to your hearing profile by taking a short hearing test-on an iOS or Android device to create a Hearing ID profile that can then be easily synced to the television via a QR code.

The result is a personalised and optimised sound performance that creates a more enjoyable television experience. Mimi is based on three patented core technologies with over 75 patent applications. Together, Mimi's unique technology and processing algorithm profiles more than 100 parameters to accurately assess, customise and optimise the delivered audio to your hearing ability.

Your hearing ability is evaluated primarily in two areas: the lowest intensity sound that you can detect and your ability to process 'masked' sounds, i.e. the quietest sound you can perceive in the presence of masking sounds such as noise.

The inclusion of the Mimi functionality on a large number of products throughout the Philips TV range, from the Philips Performance Series all the way up to the higher-end OLED ranges, will ensure that Mimi technology is accessible to a wide base of consumers at a range of budgets.

Martijn Smelt, TP Vision's CMO Europe, told StereoNET:

We have always considered the user's overall experience to be an essential part of any Philips TV's offering and just as important as outright picture and sound quality. The inclusion of the Mimi functionality is proof that TV viewing can be further improved and personalised touser's it a more immersive and enjoyable experience.

Mimi Sound Processing will be available on all models in the following 2021 Philips TV series: 85x6/ 9006/ 9206/ 9506/ OLED706/ OLED8x6.

Visit Philips for more information