The PRISM+ Alpha is the brand’s first foray into the premium OLED display space and will feature two models - the 55AL and 65AL, priced at just SGD $1,699 and SGD $2,799, respectively.

The homegrown brand is also set to launch its first generation of audio products to complete the home cinematic experience. The PRISM+ Symphony and Flow will be priced at SGD $699 and SGD $249 and feature Dolby Atmos spatial audio and Dolby Audio, respectively. Both the OLED Android TV and soundbars will be available for purchase on its online store, as well as its official Lazada stores.

PRISM+’s latest line of home cinematic products come off the back of widely successful launches as demand for entertainment and work for home set-ups continue to rise, the company says.

The brand’s popularity was reportedly accentuated by its growth in the past two years, having seen sales grow over 1,100% between 2019 to 2021. Last year, the Singapore-based brand also expanded its operations to Malaysia, where it continues to see rapid growth in the market.

Jon Ng, Managing Director of PRISM+, told StereoNET:

The past two years presented a unique challenge for the brand – with the pandemic limiting logistic capabilities worldwide. At the same time, demand for our televisions soared as content consumption habits changed, while consumers became more discerning. The launch of our 4K OLED Android TVs as well as our soundbars is a step forward in the evolution of the brand as we continue to make premium home cinematic experiences more accessible while also supporting best-in-class immersive technologies like Dolby Vision and Dolby Atmos.

The launch of the PRISM+ Alpha 4K OLED Android TV series represents the next step up in the brand’s quest to deliver affordable premium technology to the masses. The PRISM+ AL TV series boasts its slimmest displays yet at a mere 3.8mm, while featuring a near bezel-less design. The AL series also includes features like motion smoothing technology (MEMC), hands-free voice control alongside the full suite of Google features, including Chromecast Built-In, Google Assistant and the 5000 plus apps featured on the Google Play Store. Content partnerships with OTTs like meWATCH, Viu and iQIYI also offer customers access to the premium experience on each platform to enjoy a wide range of content on their new TV free of charge.

Premium Sound Offering from PRISM+

The PRISM+ Flow and PRISM+ Symphony soundbars launch sees the brand enter the audio space for the first time. PRISM+ Symphony soundbars will feature Dolby Atmos for a fully immersive home cinematic experience, and PRISM+ Flow soundbars will support Dolby Audio.

The PRISM+ Symphony is the most affordable premium soundbar in its class, and when coupled with the upward-firing speakers, this 5.1.2 soundbar breaks new boundaries with an added height dimension for sounds. It also features a HDMI-eARC port that will allow users to play high fidelity audio, as well as a peak power output of 760 watts.

For the more budget-conscious, look no further than the PRISM+ Flow. The Flow is a 2.1 speaker that comes with 240W of peak power output and is powered by Dolby Audio Technology. The versatile soundbar measures at a length of 890mm x 82mm x 58mm, making it suitable for desktop setups and small bedrooms.

Both soundbars feature wireless subwoofers, allowing for a more versatile set-up, meaning that users can place the subwoofer in the optimum position in their homes. In addition, both the Flow and Symphony come with five preset modes for News, Music, Sport, Gaming and Movie – and adjustable LED brightness, and can be navigated via the TV remote to ensure a seamless home cinematic experience.

Jon Ng added:

The launch of the PRISM+ Symphony and PRISM+ Flow is a realisation of our goal to bring true cinematic immersion into the living rooms of our consumers. We worked closely with trusted partners such as Dolby to optimise our products for a seamless user experience.

The PRISM+ AL Series is available for purchase now, while the PRISM+ Flow and PRISM+ Symphony can be preordered now and shipping by the end of March 2022.

For more information visit PRISM+