A PURE RETURN TO AUDIO FOR BRAUN
Braun has announced its long-awaited comeback to audio.
After nearly one hundred years of inspirational design across a range of sectors, Braun Audio returns with a reinvention of the timeless LE speakers from 1959.
Making its debut at IFA, Berlin in September, the LE Range is the perfect reincarnation point as it focuses on the purity of design, purity of performance, and above all else, the purity of sound that Braun was renowned for.
Historically, Braun is a company of many firsts - and the audio category is not an exception. With iconic designer Dieter Rams as Head of Braun Design, 1956 saw the launch of the first Hi-Fi turntable system with a transparent plexiglass cover: the SK 4. This revolutionary design set the standard for all subsequent audio equipment.
The Atelier, in production from 1980 to 1990, was the first-ever stackable Hi-Fi system on the market. Notably, all its components manufactured over the ten-year production period could be combined aesthetically and technically with any of the others.
Now, after 28 years away from the audio category, the reintroduction of Braun Audio marks an exciting moment in the landscape of the audio industry and a pivotal point in the innovative brand’s future direction.
The reinvention of the LE speakers, initially designed by Dieter Rams in 1959, exemplifies his ethos: “good design is honest”. The new range of cutting-edge Hi-Fi models encapsulate the enduring, essentialist design values of their origins and built to stand the test of time. Naturally, the new models feature state-of-the-art technology and connectivity with the assistance of British-based Pure.
Prof. Oliver Grabes, Head of Braun Design, told StereoNET:
This year we excitingly mark the return of Braun Audio with the reinvention of one of the brand’s most iconic ranges - the LE. At Braun, the hallmarks of heritage, design and innovation have always been at the company’s core. The reintroduction of Braun Audio now means the brand reawakens its relationship with the audio world and the importance that sound, and particularly music, has in our lives.
We are very excited about this news as we love the Rams-era Braun designs.
Jay Garrett
StereoNET’s resident rock star, bass player, and gadget junkie. Jay heads up StereoNET as Editor for the United Kingdom and Europe regions. His passion for gadgets and Hi-Fi is second only to being a touring musician.
Posted in: Hi-Fi | Technology
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