The first over-ear headphone from B&W, the P7 is a combination of new drive unit technology, luxurious materials and a clever folding design, according to B&W.

"Occasionally, a product comes along that completely redefines your expectation of what's possible. The stunning P7 headphones elevate the listening experience to an entirely new plateau; once you put these on you will never want to take them off!" - Geoff Mathews, CEO of Australian B&W Distributor, Convoy International.

B&W have obviously poured hours into research and development to evolve the P7 model, resulting in tighter bass, more defined vocals and a wonderful sense of space, balance and clarify across the whole frequency range.

P7's dual-cavity construction helps the pads mould to the contours of the wearer's head to provide high levels of comfort. B&W says this design maintains a consistent volume of air between the drive unit and the surface of the ear at both sides of the head. Not only is stereo imaging enhanced, but the sound is optimised for every listener.

Discerning listeners expect high levels of quality from B&W, and no corners have been cut in terms of build and materials. Made up of the finest materials including brushed and stainless steel, luxuriously soft leather and a folding mechanism B&W refer to as 'ingenious', the P7 should be a delight to listen to for long listening sessions.

Bowers & Wilkins' P7 has an October 2013 release date and will be available from Apple, B&W specialist retailers, as well as selected Harvey Norman, JB HiFi and David Jones stores, priced at $499.95.