But the last few years have been anything but smooth sailing. 

Convoy Management dealt with the tumultuous task of reinventing itself following the considered decision to exit the mass market just three years ago. Then there were the numerous key-staff and distributed brand changes within the portfolio, and as if that wasn't enough to sink a good ship, the tragic loss of founder Geoff Matthews who passed away earlier this year. Yet, despite all this, Convoy, which is now in the hands of Geoff's son David, has shown it has the solid foundations and resilience to emerge triumphant in an ever-changing marketplace.

Perhaps an unfortunate date as this is far from a horror story, but Friday the 13th of December marks yet another milestone at the Milperra, Sydney head office of Convoy. Starting today, Martin Ireland has joined Convoy as National Sales & Marketing Manager.

Martin Ireland told StereoNET:

I am honoured to be appointed to this role at Convoy International, a company with such an amazing history and solid reputation in the industry. Given the strength of the current brand portfolio, along with some exciting projects in the pipeline, I look forward to working closely with the team and our retail partners to grow our respective businesses.

Martin joins Convoy following his Sales position at Bowers & Wilkins Australia and many years at Sennheiser Australia before that.

On Martin's appointment, David Matthews, Managing Director at Convoy, added:

Convoy is excited to announce the appointment of Martin Ireland as our National Sales & Marketing Manager. Martin will be known to many in the industry, and he brings a wealth of experience and knowledge to Convoy. This is the first stage in many exciting things to come from Convoy as we continue to evolve as a company and deliver the best possible service to our customers, and the Australian consumer audio and video market.

StereoNET wishes Martin the best success in his new role.

For more information, visit Convoy.