Counterfeit Tchernov Audio Cable Warning

Tchernov Audio, the Russian high-end cable company, has recently appointed Melbourne-based wholesaler, Busisoft AV to represent its products in Australia and New Zealand.
The photograph of cable samples below which was provided to StereoNET by a known source was taken in the showroom of a Taiwan-based OE cable manufacturer earlier this year, alongside Tchernov Audio branded connectors. The samples were displayed along with an array of other products and raw cable available to purchase from the Taiwanese manufacturer.
StereoNET spoke to Tchernov Cables directly to confirm its product's country of origin and manufacturing. Ivan Ageev, PR Manager at Tchernonv Audio, said:
All Tchernov Cable products (except HDMI and USB cables) are manufactured in highly reputable Russian factories specialised for aviation, space and military-industrial complex. The Cable Series Standard, Original, Special and Classic are produced in the "Chuvashcable" factory in Cheboksary. The Cables Series Ultimate, Reference and Classic XS SC are produced in a design engineering bureau in Mytishi (Moscow region). The termination process is happening in Moscow in Tchernov facilities and by Tchernov employees. All connectors and solder are made in Taiwan by specialised company and according to specific Tchernov definition and requests.
As Tchernov Audio has stated that except for its HDMI cables, USB cables, and connectors, its range is manufactured in Russia, potential buyers should exercise caution and ensure they are purchasing genuine Russian-made cables, and not potentially inferior Taiwanese copies.
Counterfeiting is not a new practice. In more recent years we've seen it becoming more common-place within the higher end of the audio-visual market. Cables, it seems are the easiest to reproduce, at least aesthetically.
In 2016, UK-based Tellurium Q, one of the most-awarded audio cable manufacturers, launched an initiative to give consumers the confidence that they are purchasing authentic cables.
Geoff Merrigan, Director of Tellurium Q, told StereoNET:
Such a simple yet effective use of technology to benefit our customers. There is always a danger of any manufacturer's product being counterfeited, that is just a fact of life in this day and age. So we have decided to act proactively and safeguard our customers before it ever becomes an issue and with Authentic Vision on our side it never has to.
In partnership with Authentic Vision, a high-tech company specialising in state-of-the-art encryption, a free iOS or Android app named 'Check if Real' allows customers to securely check the authenticity of their cables just by scanning the warranty card supplied with the product.
Other brands have in the past published guides on how to recognise a counterfeit product from the original. This a great initiative from Tellurium Q, giving customers assurance and peace of mind when investing in the Tellurium Q brand.

Marc Rushton
StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After writing for print magazines, Marc saw the future in digital publishing and founded the first version of StereoNET in 1999.
Posted in: Hi-Fi
JOIN IN THE DISCUSSION
Want to share your opinion or get advice from other enthusiasts? Then head into the Message
Forums where thousands of other enthusiasts are communicating on a daily basis.
CLICK HERE FOR FREE MEMBERSHIP
Trending
applause awards
Each time StereoNET reviews a product, it is considered for an Applause Award. Winning one marks it out as a design of great quality and distinction – a special product in its class, on the grounds of either performance, value for money, or usually both.
Applause Awards are personally issued by StereoNET’s global Editor-in-Chief, David Price – who has over three decades of experience reviewing hi-fi products at the highest level – after consulting with our senior editorial team. They are not automatically given with all reviews, nor can manufacturers purchase them.
The StereoNET editorial team includes some of the world’s most experienced and respected hi-fi journalists with a vast wealth of knowledge. Some have edited popular English language hi-fi magazines, and others have been senior contributors to famous audio journals stretching back to the late 1970s. And we also employ professional IT and home theatre specialists who work at the cutting edge of today’s technology.
We believe that no other online hi-fi and home cinema resource offers such expert knowledge, so when StereoNET gives an Applause Award, it is a trustworthy hallmark of quality. Receiving such an award is the prerequisite to becoming eligible for our annual Product of the Year awards, awarded only to the finest designs in their respective categories. Buyers of hi-fi, home cinema, and headphones can be sure that a StereoNET Applause Award winner is worthy of your most serious attention.