Foxtel Takes On Netflix with Binge
From next week consumers will have more video streaming choice with Foxtel launching 'Binge', it's answer to Netflix and Stan and the growing streaming video-on-demand (SVOD) market.
The SVOD market is already well established with Disney+, Amazon's Prime Video, Stan. FandangoNOW and many others. While Foxtel is late to the party, its already successful sports streaming platform, Kayo has paved the way for Foxtel to now take on the broader SVOD market.
Launching Monday 25th May 2020, Foxtel chief executive Patrick Delany,said:
We have been beta-testing the service for a few weeks and we are sure Australians will love everything about it. It brings an exciting new brand to younger streaming audiences with a very different and compelling product experience, and a distinctly curated mix of the best drama and movies from the world's best entertainment brands,
Binge has released its three-tiered pricing structure with the Basic Plan (Standard Definition, 1 Simultaneous Stream) costing $10 month. The Standard Plan (High Definition, 2 Simultaneous Stream) being charged at $14 month. While Binge's top tier, Premium (High Definition, 4 Simultaneous Streams) will cost $18 per month. Where content permits, all plans are said to offer Dolby Surround sound.
Delany added:
Our new entertainment streaming service, which launches next Monday, provides a different curation of the Foxtel group's entertainment content focussed on mobile devices and the streaming generation who want to share on the big screen. It is distinctly branded and aimed at part of the Australian market who either don't want to pay for our premium product or who have decided Foxtel is not for them.
You'll be able to access Binge from Monday 25th May, with apps for PC and Mac (Chrome, Windows 10, Safari, Firefox and Edge), iOS (with iOS 12 or higher OS), Android, Apple TV (fourth generation or higher), Android TV (v7.0 operating system or higher), Telstra TV, Chromecast (except first generation).
On launch, Binge is offering a 14-day free trial to give you a taste of what the platform offers.
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Marc Rushton
StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After writing for print magazines, Marc saw the future in digital publishing and founded the first version of StereoNET in 1999.
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