Kii Audio Halts Australian Distribution

Following eight successful years of distribution of the Kii Audio brand in Australia, its Australian representative, Pure Music Group, has announced its intention to cease importation and distribution in Australia.
Kii Audio have reportedly informed Pure Music Group that they do not intend to seek another distributor "but will pursue a different sales model for business in Australia".
Pure Music Group have been instrumental in launching, showcasing and establishing the start-up company Kii Audio into the well-known brand it is today. Pure Music Group has long championed the potential benefits of active loudspeakers, and the introduction of the stylish and compact THREE systems to Australian audiences was met with wide acclaim, quickly cementing itself as a "must hear" product within the genre-defying segment now often labelled "Future-Fi".
Pure Music Group Managing Director Rom Beyerle told StereoNET:
We would like to express our deep appreciation and respect to our committed and highly professional retail partners across the country who took the initiative in adopting a rather radically new solution to offer their customers.
Beyerle continued:
Although regrettably the decision comes as result of an oversight at Kii Audio leading to a misalignment of expectations, what we have built with Kii Audio in Australia is commendable. Existing Kii Audio owners can have full confidence that both companies are committed to ensuring the long-standing excellent reputation of the product is backed up with exceptional service, support and warranty. We wish Kii Audio continued success in the future.
Pure Music Group is a long-established and highly successful boutique hi-fi importer. Celebrating its 25th year in 2023, it recently relocated to larger premises located in the inner city suburb of Abbotsford, Melbourne.
Limited stock of Kii AUDIO products will continue to be available while stock lasts.
For more information visit Pure Music Group

Marc Rushton
StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After writing for print magazines, Marc saw the future in digital publishing and founded the first version of StereoNET in 1999.
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