LOEWE Invests in National TV Advertising Campaign
As brands such as Panasonic exit the TV market in Australia, the affordable but premium brand, LOEWE, see the 'stay at home' direction as the perfect opportunity for consumers to invest in its range.
Commencing in Melbourne this week, LOEWE's Australian distributor Indi Imports have committed to a TV and social media marketing campaign to raise awareness for the brand. This will be followed by the expansion of marketing activities across Australia shortly afterwards.
LOEWE restructured the company late last year, taking over 25,000 square meters at the traditional company headquarters in the city of Kronach and an initial appointment of 45 more employees. At the time, the company said, "the new management is working hard to restore the supply chains so that from April 2020 onwards most of LOEWE's well-known portfolio can be offered once again."
LOEWE recently launched its 'bild 2' range. The 4K UHD capable LED entry-line comprises two models, 2.43 43” and 2.49 49”, you can position the TV exactly where you want either on the wall or an entertainment unit. Better yet, add Loewe's dedicated floor stand for the ultimate design statement.
LOEWE bild 2.43 sells for $2499 RRP, and the Loewe bild 2.49 sells for $2999 RRP.
For more information, visit LOEWE.
Marc Rushton
StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After writing for print magazines, Marc saw the future in digital publishing and founded the first version of StereoNET in 1999.
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