New Ownership and New Distribution for Subwoofer Kings, Velodyne Acoustics
Velodyne, once the benchmark in subwoofers and at the forefront of subwoofer design for almost three decades, looks set for a comeback with new ownership and renewed Australian distribution.
Following the acquisition of the company by the long term German distributor Audio Reference in November 2019, research and development were kicked back into gear.
Audio Reference's owner, Mansour Mamaghani, told StereoNET:
Our goal is to reinstate Velodyne as the market leader for compact high-powered subwoofers. We understand this will take some time, but we have already brought the Velodyne design team back together to review the existing product line and also our expectations for the future.
With several new ranges already under development, Velodyne has wasted no time in securing its global distribution with the appointment of Oceanic Distribution exclusively representing the brand in Australia and New Zealand.
James Hicks, Managing Directed of Oceanic Distribution, added:
We are extremely pleased to be adding Velodyne Acoustics to our lineup of market-leading products. Velodyne has a special place in the hearts of so many in our industry. It will be a privilege to help get the brand back to where it belongs.
Oceanic says it will immediately start shipping products in from the new German HQ of Velodyne, including the Digital Drive Plus, SPL Ultra, MicroVee, WiQ, Impact and SubContractor series. The launch of the new SPL-X range is slated for later in 2020.
For more information, visit Velodyne Acoustics.
Marc Rushton
StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After writing for print magazines, Marc saw the future in digital publishing and founded the first version of StereoNET in 1999.
Posted in: Home Theatre | Industry
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