In a move that spells more jobs and security of tenure for its workers, Sennheiser has taken over Syntec International who has been the brand’s stalwart distributor in the region. The new trading arrangement puts Sennheiser and its Australian staff in pole position to grow its business in the Asian-Pacific market.

The event was celebrated in style at a grand event held at Sydney’s Taronga Zoo which was attended by more than 200 of Sennheiser’s guests.

To mark the importance of its new strategic move, Sennheiser’s CEOs, Dr. Andreas Sennheiser and Daniel Sennheiser were both on hand at the gala event. 

Entertainment was provided by Australian music stars, James Morrison and Craig Calhoun who performed using Sennheiser’s newest D9000 digital technology.

The importance of the new Australian and New Zealand subsidiary was emphasised by Dr. Andreas Sennheiser.

"For 70 years we at Sennheiser have been shaping the audio industry based on our heritage, innovation culture and our passion for excellence. And Australia and New Zealand are a very important market for us. Now we are even better set up to serve our customers in this region,” he said.

Sennheiser Australia Pty Ltd. is the 16th distribution subsidiary for the brand and its creation confirms Sennheiser’s global ethos. The company now trades in more than 60 countries around the globe. 

Daniel Sennheiser said: "The positive developments show us that the strategic decision to operate locally using our own subsidiaries is correct. With direct presence in Australia and New Zealand we are well set up for the future and will be able to be even closer and serve our customers with the excellent service and high quality Sennheiser is known for around the globe.“

Sennheiser is well placed to service the region thanks to a mature network of dealerships and sales representatives in Brisbane, Perth, Sydney (headquarters), Melbourne, and Adelaide.The operational office in Auckland (New Zealand) is also fully staffed.

"We have been operating independently as a distribution subsidiary of Sennheiser since September, and already the team's achievements as well as the advantages for our customers are remarkable,” says Bjørn Rennemo Henriksen, Managing Director of Sennheiser Australia Pty Ltd. “Having a deep understanding of the totality of Sennheiser’s capabilities, I see it as a significant part of my role to provide the benefits of Sennheiser’s global presence to each individual customer in Australia and New Zealand."

The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. In 2012 the family company, which was founded in 1945, achieved a turnover of around 584 million Euros. Sennheiser employs more than 2,300 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Australia and New Zealand, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres).
 
For more information visit Sennheiser Australia.