Philips' two new OLED TV ranges have been revealed before IFA 2022 in Berlin. Philips hopes that the OLED+937 and OLED+907 ranges can continue to push its reputation for building televisions that match excellent picture and sound quality with sleek good looks and ease of use, as these traits have the company placed as Europe's fastest growing OLED TV brand.

The new Philips ranges are the OLED+937 which comes in 65 and 77-inch screen sizes, the latter being a first for Philips, and the OLED+907, offering 48, 55 and 65-inch flavours. Also presented was the PML9507 mini-LED-equipped set available in 55, 65 and 77-inch size options.

As you may have assumed, the OLED+937 is an upgrade of the already impressive OLED+936 range of last year. Meanwhile, the OLED+907 is a new proposition designed to sit between the OLED807 series and the OLED+937s. In short, the OLED+907 offers better imaging and audio than the 807 but is outgunned on processing power and sonic output by the OLED+937.

Both new OLED ranges benefit from LG's latest EX 'Royal' panels that we were told deliver up to 30% more brightness compared to other OLED TVs. Furthermore, this is teamed with a heatsink element that helps it run even more brightly, with Philips stating 1300 Nits on a 10% white HDR window while reducing the potential for both temporary and permanent image retention (burn-in). The OLED+907 (above) gets a 6th-gen P5 processor, whereas the OLED+937 (below) is treated to the 'Dual Engine' picture processing system, which doubles the number of chips to achieve better results.

The P5 picture processing system on the OLED+907 and OLED+937 gets a new Advanced HDR system which Philips states uniquely enhances HDR tone-mapping performance by analysing the incoming picture on a frame-by-frame rather than the more typical scene-by-scene basis. It certainly looked impressive during the demonstrations.

Gamers are accommodated with the OLED+937 and OLED+907 supporting 4K/120Hz, variable refresh rates (including AMD Freesync Premium and Nvidia G-Sync), a VRR Shadow Enhancer mode, and automatic low latency mode switching.

SOUND BY BOWERS & WILKINS

It's great to see the continued partnership between Philips and the famed British audio firm Bowers & Wilkins. The latest result sees the OLED+907 range kitted out with an impressively dynamic 80W 3.1 system comprising slightly inclined forward-firing drivers offering banks covering left, centre, and right, sat in an angled enclosure at the screen's bottom edge.

This is further bolstered by a not insubstantial woofer and four passive radiators on the telly's rear. The OLED+907 also features a swivel stand. Which is nice.

Meanwhile, the OLED+937 pulls the speaker enclosure further away from the panel, allowing Bowers & Wilkins' trademark 'tweeter on top' design.

The speaker array amounts to a 5.1.2 configuration and a claimed 95W output. This means room-filling sound and an in-built Dolby Atmos solution that must be heard to be believed.

Forming part of the TV's stand when not wall-mounted, the cabinet is tastefully wrapped in Kvadrat Audiomix fabric.

AMBILIGHT & AURORA

The new OLED TVs also get a more sophisticated version (demonstrated by the set on the right below) of the company's popular Ambilight system. Here, rather than divide the rear-mounted LEDs into groups, the new system allows individual control of each LED, resulting in a broader range of colours and a more precise match to the image on the screen. This gives the viewer an even more immersive Ambilight performance giving an even better impression of the image extending beyond the boundaries of the screen.

Additionally, the latest Ambilight system forms part of an Aurora feature that combines Ambilight's effects with a range of images from the likes of Red Bull and The Explorers to create "an attractive background multimedia art show in the living room". So, when not watching anything, you get an arty presentation with the added spectacle of Ambilight. I did suggest that it would be nice if Aurora kicked in as an automatic screensaver on the latest gallery selected or even a default gallery, which I was told was something that they might look into. It was also mentioned that allowing owners to upload their own images for Aurora might be nice. However, we were told that more galleries will become available as updates.

PHILIPS PML9507

Rounding the new TVs off at the Berlin event was the PML9507 range which utilises mini LED backlighting technology to deliver a claimed 1500 Nits of peak light output. This range is similarly blessed by the 6th-gen P5 picture processor and the improved Ambilight system. Audio is via a 2.1 system with down-firing tweeters, two mid-range drivers, and a separate triple-ring subwoofer with twin passive radiators, resulting in a claimed 70W of power. Should you add wireless satellite speakers for left and right channel duties (Philips also unveiled new Fidelio offerings complete with Ambilight and angled up-firing speakers for Atmos height channels), the TV audio becomes the centre channel.

All three of the new Philips ranges are powered by Android 11 TV and support all of the current HDR formats, including HDR10+, as well as Dolby Vision.

Visit Philips for more information