The story of Bowers & Wilkins begins with the vision of one man, John Bowers. He believed that the perfect speaker should be to the ear what a flawless pane of glass is to the eye. It should neither
add to nor take away from music, but reveal the true sound of the performance, faithful in every nuance to the original.

The truth is, for the brand founded in 1966 and today, the culmination of more than 50 years of innovation in the loudspeaker world, it's even more than that. That humble philosphy of Bowers paved the way for their long-term worldwide success. From their design, development, manufacturing, right through to their marketing and representation around the world, Bowers & Wilkins do not compromise, that is clear.

StereoNET were invited to the 800 Diamond Series exclusive launch in Munich, Germany earlier this year. The Bayerischer Hof Hotel was a fitting venue; in harmony with the prestige and elegance of the brand.

A sense of grandeur could be felt the moment you entered the hotel, designed by the king's favorite architect, Friedrich von Gärtner and completed in 1841. Glorious chandeliers, centuries old fine tapestries, oversized everything, you get the picture.

And today, a press release arrived from the English manufacturer. But not in the usual way. Generally an emailed attachment is sent through to press around the world and hits the inboxes of publications like ours with a few image and some text. Not Bowers & Wilkins.

You see, they understand they're dealing in luxury goods, at least in the higher end 800 series of the range. If you've ever been fortunate enough to wander into a Mercedes Benz dealership you'll know what I'm talking about. Buying a luxury motor vehicle is an experience. Why should the upper levels of HiFi be any different?

Exhibit A:

I've come to expect nothing less from B&W. A press release with an assortment of images, additional information and more technical articles, all contained on a convenient USB stick, a hard cover history of the brand, all presented in a perfect gift box. Impressed.

So when you're considering your next HiFi purchase, look beyond the cheapest price, look further than just the most convenient option, consider the brand and its history. Consider the service, support, and excellence in every aspect of the brand.

Take a look through the brand new Bowers & Wilkins Australian website and it will be evident they're passionate about sound, image, quality, and the reputation they've worked hard to build for over 50 years. It all matters, because you're making more than just a purchase, you're making an investment.

See Bowers & Wilkins in Room M5 at the 2016 Melbourne International HiFi Show, July 1st-3rd 2016. Tickets available now.

Visit the brand new website now at www.bowers-wilkins.com.au.