Atlas Cables Partners with DALI UK
Atlas Cables has signed DALI Audio UK to represent the brand in the UK.
Atlas Cables, the engineering-driven cable specialist based in Kilmarnock, Scotland, has appointed DALI Audio UK as their sales agency. Since the start of October, it now represents its products to all retail channels.
Atlas cables are "a material science-based Hi-Fi manufacturer". Their no-nonsense approach has won them countless awards and plaudits over the past 20 years. However, it's the Scottish company's attention to detail, design and manufacturing that DALI sees as being perfectly in line with its own. Moreover, we're told that the Scandinavian brand has always put R&D at the forefront of everything they produce, giving the two companies a synergy hard to dismiss.
The new appointment of DALI Audio UK is hoped to strengthen the cable maker's relationship with current and potential retail and custom install clients and further increase the growth that Atlas Cables has experienced over the past decade in the UK and export markets.
Atlas Cables Sales Director Martin McCue, told StereoNET:
The DALI UK team are the perfect sales partner for Atlas. The DALI team are popular and professional with industry insight and experience that is un-paralleled in the field. We are very excited about the future of Atlas in the UK with such great representation.
Matt Miller, Sales and Marketing Director at DALI Audio UK, added:
We have planned to add partners to the UK business for a little while now, and we are of course thrilled that our first will be Atlas Cables. The brand has an unrivalled reputation for the exceptional quality of its products, and their design philosophies and core values very closely match those of DALI. Two of our team use Atlas products in their own systems, and we are all excited about representing the brand.
Congratulations to both DALI UK and Atlas Cables on their partnership, and all at StereoNET wish them every success.
Visit Atlas Cables | DALI
Jay Garrett
StereoNET’s resident rock star, bass player, and gadget junkie. Jay heads up StereoNET as Editor for the United Kingdom and Europe regions. His passion for gadgets and Hi-Fi is second only to being a touring musician.
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