Austere Cables Partners with Harman
Premium quality but affordably priced cable brand Austere which only launched at the end of last year, has announced a new partnership with international brand Harman.
Headed up by Deena Ghazarian, the CEO of Austere, the brand promised to takes audio-video cables and accessories to a whole new level. The Austere range is so beautiful and superbly made, it's already raised the bar considerably for all rival cable brands.
Austere uniquely offers the performance that the most discerning customers want for their equally impressive electronic devices. To provide customers with the best experience possible, Austere and Harman are partnering to provide a seamless home audio experience by pairing Austere home theatre cables with Harman's various brands of audio products to ensure the highest echelon of performance in sound.
Austere products will be offered as the preferred cable solutions for its soundbars and subwoofers as featured accessories in retail partners. Placing the selected Austere cables next to JBL audio products, for example, allows customers to immediately choose the ideal cable complement to JBL audio products and eliminates the guesswork and disappointment customers may have choosing other cables.
Deena Ghazarian, Austere Founder & CEO, told StereoNET:
Being partners with Harman to provide home theatre accessories to their audio solutions for home theatre is an exceptional validation for Austere. Like Austere, Harman and its brands are committed to both exceptional performance and style. While we are deploying initially with JBL products, and joint retailers, our partnership will take us far beyond.
Bruce Thierbach, General Manager for Audio Active, the Australian distributor of Austere, added:
Just like Harmann/JBL we see the opportunity to partner with such a premium quality brand and range of products. Our portfolio of Premium Home theatre and TV products requires the right HDMI cables to make sure our customers get the full potential from our products we represent. This quality is also required for our Sony 4K home cinema projectors and Premium quality Sony TV range. Customers expect these to work perfectly along with our Partners who recommend and install our products. Bad quality cables can equate to lost time, money and performance when providing such premium AV solutions.
Austere cables are available at selected specialist retailers throughout Australia.
For more information visit Austere
Marc Rushton
StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After writing for print magazines, Marc saw the future in digital publishing and founded the first version of StereoNET in 1999.
Posted in: Industry
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