EXCLUSIVE: INTERDYN BIDS FAREWELL TO DEVIALET
Interdyn, the Melbourne based importer and distributor of world-leading consumer audio and video brands has announced via email to its dealers this morning it will cease distributing French luxury audio brand, Devialet, in Australia and New Zealand.
According to the communication, Interdyn first witnessed the capabilities of the brand's Phantom speaker at CES in Las Vegas in 2014 and moved quickly to secure distribution.
While Interdyn has achieved excellent results and impressive market penetration across ANZ in just four years, Sam Encel, Director of Interdyn said:
This has been an incredibly difficult decision for us to make. We continue to love the products and have great respect for the company. We also know that many of you enjoy handling the product, so to voluntarily cease this relationship is hard for us both at a business and emotional level.
StereoNET understands that Interdyn was unable to agree on a mutually beneficial pricing strategy with the brand that would support its retail distribution network and allow the brand to continue to prosper.
Interdyn has also said that it will continue to provide after-sales support for Devialet customers and is "committed to an orderly transition to whatever future arrangements they may choose so that the brand has the best chance of success in the local market."
Interdyn will continue to support the brand and its local dealers while its remaining stock is sold and an alternative distributor is appointed.
Marc Rushton
StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After writing for print magazines, Marc saw the future in digital publishing and founded the first version of StereoNET in 1999.
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