Monitor Audio Group Announces Lenbrook Partnership
Monitor Audio Group partners with Lenbrook Americas in a new distribution venture.
UK-based Monitor Audio Group has partnered with Lenbrook Americas, a distributor of leading premium audio brands in the North American market. Together, they plan to develop and execute a new go-to-market strategy for Roksan and Blok.
This alliance builds on an existing business partnership between Monitor Audio Group and Lenbrook Americas' sister company, Lenbrook Media Group, through Lenbrook's multiroom content management engine, BluOS, in Monitor Audio and Roksan products.
Roksan is a renowned UK electronics brand that has been around for almost 40 years and is undergoing the exciting process of modernisation. Its comprehensive portfolio of amplifiers and source components is aimed at music enthusiasts ready to step into an entirely new level of audio performance. Most recently, we reviewed the Attessa CD Transport along with Roksan's streaming integrated from the same series.
Perhaps not as well known as Roksan (at the moment), Blok offers a suite of high-performance modular hi-fi furniture solutions. We recently reviewed its new Stax 2G supports, with Simon Lucas stating, "I find myself drawn to how the Stax 2G allows my system to perform. The biggest improvement is the way the system creates a soundstage."
Robert Barford, CEO of Monitor Audio Group, told StereoNET:
Lenbrook's pioneering use of long-term, customer-centric relationships alongside highly developing competencies and creativity in modern brand building is a healthy place to launch a future-oriented, market growth strategy.
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While Agata Mossop, VP of Channel Development for Lenbrook, added:
We are thrilled to add both Blok and the revered Roksan brand to our portfolio. We are piloting a fresh strategy to build awareness from an online focal point, which, when coupled with tactical dealer partner development, should help ensure consumer choice in engaging with emerging brands like these.
The Monitor Audio loudspeaker brand will continue to be handled in North America by Kevro International, its long-time regional distribution partner.
Visit Blok and Roksan for more information
Jay Garrett
StereoNET’s resident rock star, bass player, and gadget junkie. Jay heads up StereoNET as Editor for the United Kingdom and Europe regions. His passion for gadgets and Hi-Fi is second only to being a touring musician.
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