Promoting HiFi to the masses
No matter how you look at it, HiFi and the promotion of high-fidelity sound is challenging in today's market. A HiFi purchase is only a consideration well after food, bills, cars and holidays have been paid for.
Dynaudio and their Australian distributor, Busisoft AV are doing their bit to promote Hi-Fi to the masses via a promotion at Melbourne Central in October.
While purely a novelty, the giant LEGO replica of Dynaudio's Focus 600 XD loudspeaker is sure to attract attention as it did earlier this year at the High End show in Munich, Germany.
Standing 3.75m tall and weighing 85kgs, Matija Puzar from Norway who is a LEGO certified professional builder crafted the masterpiece with the assistance of Dynaudio's own staff. LEGO and Dynaudio both of Danish heritage made the collaboration a perfect fit.
The Dynaudio speakers took two months to build and it now travels the world proudly promoting the brand.
There are only 12 certified LEGO builders in the world and Matija is known for building famous buildings with LEGO. No scale is off limits and he often brings a new lease of life to creations through subtle touch-ups.
Visitors to the display at Melbourne Central will have the chance to win a pair of Dynaudio Xeo 2 speakers if they guess correctly the number of LEGO pieces it has taken to build the giant loudspeaker. To enter visit Melbourne Central between October 11th - 19th, 2016. Just near the clock tower, you won't miss it!
Dynaudio is distributed in Australia by Busisoft AV.
Marc Rushton
StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After writing for print magazines, Marc saw the future in digital publishing and founded the first version of StereoNET in 1999.
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