PURE MUSIC GROUP GIVES ATC LOUDSPEAKERS NEW LIFE IN AUSTRALIA
Melbourne-based Pure Music Group has secured Australian distribution of the UK's highly respected and multi-award winning ATC loudspeaker and electronics brand.
The brand's speakers and drive units continue to be made in the UK under the watchful eye of Australian born Billy Woodman and his son William Woodman alongside a very experienced technical, design and management team all based in Gloucestershire, two hours north-west of London.
Warwick Freemantle, Managing Director of Pure Music Group, told StereoNET:
Pure Music Group has long admired the ATC products and brand based on their no-nonsense design ethos toward pure engineering excellence and
impeccable craftsmanship of every important element of a great loudspeaker.
ATC has a strong presence in recording studios globally, including reference monitor duties in the premier rooms and mastering suites such as the brand new Sterling Sound facilities in New York and Nashville.
Warwick continued:
In a time when high-end audio is seeing more and more boutique products on the market with increasingly high price tags, we are thrilled to be partnering with a manufacturer who's ultimate goal remains first-class sound, but delivering products at real-world prices within reach of any dedicated music lover, without sacrificing on quality or craftsmanship.
Pure Music Group plans to appoint several key dealers across Australia and reinvigorate the ATC brand locally.
For more information, visit ATC.
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Marc Rushton
StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After writing for print magazines, Marc saw the future in digital publishing and founded the first version of StereoNET in 1999.
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