TRUAUDIO MOVES TO SYNERGY’S CUSTOM DIVISION
Sydney based wholesaler Advance Audio is continuing its consolidation of its brand portfolio with the announcement this morning that Utah company TruAudio distribution has moved to Synergy Audio Visual's Custom Division in Melbourne.
TruAudio is a leading brand offering premium architectural, outdoor and commercial speakers catering for high-end home theatre, whole home and outdoor audio, rack, cabling, and iOS mounting applications.
Natalee Hoff, EVP of Sales and Marketing at TruAudio told StereoNET:
Phil, Ed and the Synergy team exude an abundance of passion for the CI channel. They are a natural fit and extension of the TruAudio initiatives that will create a synergistic approach for the Australian market.
Nigel Ng, who has worked in a marketing role within the company for over a decade was recently promoted to General Manager of Advance Audio following the departure of Michael DiMeglio, who has moved to Busisoft AV. Ng has been consolidating the lineup of distributed brands and recently relinquished distribution of Revel Speakers and Mark Levinson to Convoy, and GoldenEar to Network Audio Visual.
StereoNET understands Advance Audio are expecting to make further announcements in relation to brand acquisitions soon.
The complete TruAudio range covers over 200 products, each with its own application, offering specialist integrators a comprehensive set of solutions.
Phil Sawyer, Managing Director of Synergy Audio Visual added,
Having met Bryan, Natalee and the TruAudio team in Utah recently, we are thrilled to be partnering with one of the most established and exciting companies in the CI business. We look forward to exhibiting the TruAudio range at the Integrate Expo this year.
The Integrate Expo takes place in Darling Harbour, Sydney from 22nd - 24th August 2018 and showcases over 1000 leading AV and systems integrations brands from around the world. StereoNET will be on-hand reporting the latest news and product developments from the show.
For more information visit TruAudio.
Marc Rushton
StereoNET’s Founder and Publisher was born in England and raised on British Hi-Fi before moving to Australia. He developed an early love of music and playing bass guitar before discovering the studio and the other side of the mixing desk. After writing for print magazines, Marc saw the future in digital publishing and founded the first version of StereoNET in 1999.
Posted in: Integration | Industry
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